Name plates and tags are important tools. They give a first impression, they identify employees and they make a statement about your company or organization.
Here are some hints on how to choose the right name plates and tags:
Types of Name Plates and Tags
There are basically two types of focus for name tags: Name focused tags and Logo focused tags.
Most people need to identify themselves either to other people within their group (service clubs/networking clubs) or to people outside their group (customers/clients). These are the name focused tags or plates. They can include the company logo and slogan but the main focus for the reader is the name. This can be accomplished by making the name larger or bolder or by making it a different colour. On these tags the name should be readable from around 5 feet away. Titles need only be readable from 2-4 feet on these types of name plates and tags.
If people approach you, such as in restaurants, hotels and other places of business, they usually know where they are and the name focused name tags are the one for you.
Logo focused name plates and tags are better suited to those companies that approach people. This would include realtors, sales people, trade show participants, business to business salespeople etc. The name becomes secondary to informing the potential client which company they are dealing with.
There are a few different ways to make nametags. We can engrave them in the traditional sense. We can also engrave them on one of our laser machines. This allows us to do fine detail logos and intricate shapes with ease. The material is basically the same, a coloured cap over a contrasting core. We engrave through the cap to reveal the core.
We also have a full colour process called sublimation. This is a dye transfer into a metal, plastic or ceramic substrate. This allows us to put full colour graphics onto nametags as well as a host of other items. |
